I led the design for the CEC Holiday Party deliverables, taking over the visual direction for the event and developing a cohesive set of assets that balanced a festive tone with the CEC brand’s established typography and color guidelines. A key challenge of this project was creating a holiday experience that felt warm and celebratory without relying on Christmas-specific imagery, ensuring the event was inclusive of all cultures and traditions. While the House had used a “winter” theme in previous years, I intentionally moved away from that approach to create something fresh and unexpected. I developed a baking and cookie inspired concept, drawing on a shared holiday activity many people participate in regardless of how they celebrate. This theme allowed for playful visuals while remaining neutral, welcoming, and brand appropriate. I applied this concept across all deliverables, including the party email invitation, White Elephant activity instructions, Bingo sheet, allergy and food cards, and award certificates, ensuring visual consistency and clarity across both digital and printed touchpoints.