Chill Pill is a stress-relief mint designed to offer a moment of calm in both taste and mindset. Deadlines, social stress, overthinking, and information overload make it harder and harder to find even a moment of peace. The idea behind Chill Pill is simple: turn that emotional need into a real, everyday experience. Chill Pill is a line of flavorful, pill-shaped mints designed to help you pause, reset, and reset one candy at a time. This product is inspired by the phrase “Take a chill pill” by transforming it into a real, tangible experience: a candy that soothes your breath and your brain at the same time. Each mint is crafted in the shape of a real pill, but instead of being filled with medicine, they come in a variety of refreshing flavors designed to trigger a sensory pause. Reaching for a Chill Pill, feeling its shape in your hand, tasting its flavor, and taking a deep breath creates an intentional moment of calm in your day.

The primary target audience for Chill Pill is modern, multitasking individuals who deal with daily stress and seek small, affordable ways to manage it. The product appeals to people who appreciate playful, clever design and who value mental well-being, even in the smallest moments. The target gender and age would be 18-27 year olds for all genders. Location is primarily urban and suburban areas where fast-paced lifestyles and social pressures are common (college towns, major cities, and office environments. The income level is low- mid mid-range. The product is positioned as an impulse but or small self-care, priced affordably to encourage casual purchases ($3-$5 per package).