Unfiltered is a social campaign project built around the message that social media isn’t real and that our lives are not defined by views, likes, or what the internet tells us to be. Today, we constantly compare ourselves to the “perfect” lives we see online but in reality, that perfection is often an illusion. With this project, I wanted to explore the contrast between real life and curated, filtered content. One part of the campaign features a “real vs. fake” content series. For example, I created a post featuring a beauty influencer. In the post, she appears flawless and polished using multiple filters, but outside of the frame, her real, unfiltered self is messy, relatable, and imperfect. This visual contrast calls attention to how much is hidden behind the screen. For the guerrilla marketing component, I designed interactive mirrors inspired by Instagram features like polls and multiple-choice questions. When someone walks up to the mirror, they can physically interact with it, almost like tapping through Instagram stories but in this case, it’s reflecting real-life messages about authenticity and self-worth.